A special discount is a simple acknowledgement of service, effort, and hard work. Are you an active-duty member, a student managing tuition costs, or a nurse on the frontline? A valuable saving is ready for you.
To help you get the most out of your spending this year, we’ve put together a huge list of the top and most sought-after discounts available for verified military members, first responders, medical personnel, and students for 2025.
The secret to big savings: most companies use third-party tools like ID.me, SheerID, or GovX. Verifying your status just once with one of these services makes grabbing your discounts quick and easy every single time you shop. (Offers may change.)
Software & Subscriptions (Productivity & Entertainment)
These high-value, recurring discounts can save hundreds annually on essential academic and entertainment tools.
| Brand | Discount % | Eligible Groups | Verification Method | Notes |
| Adobe Creative Cloud | 60% | Students, Teachers | Official ID | Applies to the entire Creative Cloud Suite (Photoshop, Premiere, etc.). |
| Spotify Premium | 50% | Students | SheerID | Includes the ad-supported version of Hulu at no extra cost. |
| Headspace | Free / Varies | K-12 Teachers (Free), Students (Deep Discount) | Official ID | Offers mindfulness and meditation exercises. |
| Apple Music | 50% | Students | SheerID | Includes Apple TV+ for free. |
| Microsoft Office 365 | Free | Students, Teachers | School ID | Complimentary access to Word, Excel, PowerPoint, etc. |
| Paramount+ | 50% | Military, Students | SheerID | Half-off subscription plans (Essential or Premium). |
| Hulu | $1.99/mo. | Students | SheerID | Deep discount on the ad-supported plan. |
| Disney+ | 25% | Military | Veterans Advantage | Discount on the annual subscription plan. |
| Peacock Premium | Varies | Students, Military | SheerID | Deeply discounted monthly rate. |
| Sling TV | Varies | Students | Student Beans | Rotating discounts on live TV streaming packages. |
| YouTube Premium | 45% | Students | SheerID | Discounted monthly rate for ad-free streaming. |
| Canva | Free | Students, Teachers | Official ID | Free access to the Pro design tools. |
Tech & Communications (High-Value Savings)
These discounts apply to major purchases like computers and phone plans, often representing hundreds of dollars in annual savings.
| Brand | Discount % | Eligible Groups | Verification Method | Notes |
| Apple | Up to 10% | Students, Military | ID.me / UNiDAYS | Discount varies by product category; Military gets 10% on most products. |
| Microsoft | 10% | Students, Military, Medical | SheerID | Applies to select products, including Surface and Microsoft 365. |
| Dell | Up to 10% | Military, Students, Medical, First Responders | ID.me | Offers rotating coupons and exclusive shopping portals. |
| Samsung | Up to 30% | Military, Students, First Responders, Medical | ID.me | Access to the “Samsung Offers Program” with deep discounts. |
| Verizon | Up to $25/line | Military, First Responders, Nurses, Teachers | ID.me | Discount applied monthly to eligible phone plans. |
| AT&T | 25% | Nurses, Physicians, Military, First Responders | Official ID | Applies to phone plans for the entire family. |
| T-Mobile | Varies | Military, First Responders | Official ID | Offers family plan savings and often includes free streaming services. |
| Lenovo | Extra 5% | Military, Students, Medical, First Responders | ID.me | Extra discount on top of current sales. |
| GoPro | 5% | Military, First Responders, Medical | ID.me | Discount on cameras and accessories. |
| Sonos | 15% | Military, First Responders, Medical | ID.me | Discount on speakers and home audio systems. |
| Sony | Up to 10% | Military, Students, Medical, First Responders | ID.me | Varies by product category. |
Apparel & Footwear (Everyday Savings)
From running shoes to outdoor gear, these companies offer standing discounts on clothing.
| Brand | Discount % | Eligible Groups | Verification Method | Notes |
| Adidas | 30% | Military, First Responders, Nurses | ID.me | One of the most generous apparel discounts available. |
| Reebok | 40% | Military, First Responders, Nurses | ID.me | Excellent high-value discount on athletic apparel and shoes. |
| Under Armour | 20% | Military, First Responders, Medical, Teachers | ID.me | Discount accessed through their exclusive “ID.me Shop.” |
| Nike | 10% | Military, Students, First Responders, Medical | SheerID | Valid on most products on Nike.com and in the App. |
| Lululemon | 15% | Military, First Responders, Nurses | SheerID | Applies to nearly all full-price items. |
| Carhartt | 15% | Military, First Responders, Medical | ID.me | Discount on durable workwear and apparel. |
| Crocs | 15% | Military, Students, Medical | SheerID | Applies to most footwear and accessories. |
| Skechers | 20% | Military, First Responders, Medical | SheerID | Standing discount on most footwear. |
| Puma | 10% | Students, Military, First Responders, Medical | SheerID | Requires online verification. |
| Levi’s | 15% | Military | Official ID | Applies to most online and in-store purchases. |
| Vineyard Vines | 15% | Military, Veterans | SheerID | Discount on apparel (some exclusions apply). |
| Tommy Hilfiger | 15% | Military, Medical, First Responders | SheerID | Apparel discount on most items. |
| Brooks Brothers | 10% | Military, First Responders, Medical | SheerID | Applies to classic apparel. |
| Vera Bradley | 10% | Military, Students, First Responders, Medical | ID.me | Discount on bags, luggage, and accessories. |
| New Balance | 15% | Military, Nurses, Teachers, First Responders | ID.me | Discount on full-price purchases. |
Health & Fitness (Wellness Savings)
Maintain your wellness routine with special discounts on gear, apps, and recovery tools.
| Brand | Discount % | Eligible Groups | Verification Method | Notes |
| Therabody | 20% | Military, First Responders, Medical | ID.me | Discount on select recovery products (Theragun, etc.). |
| Peloton | Varies | Military, First Responders, Medical | Official ID | Offers equipment discounts and special membership pricing. |
| WHOOP | 10% | Students, First Responders, Military, Medical | SheerID | Discount on WHOOP Peak & Life memberships. |
| TRX Training | 20% | Military, First Responders | ID.me | Discount on TRX gear and accessories. |
| Onnit | 15% | Military, First Responders | ID.me | Applies sitewide to supplements and fitness gear. |
| NASM | 25% | Military, First Responders | Contact Direct | Discount on select fitness certification programs. |
| Myprotein | 45% | Military, Veterans | Veterans Advantage | Highly generous discount on supplements. |
| 24 Hour Fitness | Varies | Military, First Responders | Official ID | Discounted membership pricing. |
| SHRED | Varies | Military, First Responders | GOVX | Discount on fitness training programs. |
Beauty & Cosmetics
Look for these discounts on makeup, skincare, and personal care products.
| Brand | Discount % | Eligible Groups | Verification Method | Notes |
| MAC Cosmetics | 15% | Military, Students, Medical, First Responders | SheerID | Applies to makeup products. |
| Clinique | Varies | Students, Military, Medical | ID.me | Offers rotating discounts and exclusive access. |
| e.l.f. Cosmetics | 20% | Students, First Responders, Medical | SheerID | Applies to cosmetics (Students via Student Beans). |
| Charlotte Tilbury | 20% | Students | UNiDAYS | Discount on signature makeup and skincare. |
| First Aid Beauty | 20% | Medical, First Responders | SheerID | Discount on sensitive skincare products. |
| Urban Decay | Up to 40% | Students (via UD Pro) | Official Program | Requires joining the UD Pro program with student eligibility. |
| ASOS | 10% | Students | UNiDAYS | Applies to fashion and beauty products. |
| Drunk Elephant | 15% | Medical Professionals | SheerID | Discount on popular skincare products. |
| Manscaped | 20% | Medical, First Responders | SheerID | Discount on grooming products. |
Home & Sleep (The Big Ticket Items)
These discounts apply to large purchases, making the savings very high.
| Brand | Discount % | Eligible Groups | Verification Method | Notes |
| The Home Depot | 10% | Military | ID.me | Up to $400 maximum annual discount on most purchases. |
| Lowe’s | 10% | Military | ID.me | Standing 10% discount on most purchases (no annual limit). |
| Brooklyn Bedding | Additional 5% | Military, First Responders, Medical | ID.me | Applied on top of sale prices for mattresses. |
| Saatva | $225 Off | Military, Students | ID.me | Discount on orders of $1,000 or more. |
| Casper | Extra 5% | First Responders, Medical | ID.me | Extra discount on mattresses and accessories. |
| Mattress Firm | Up to 20% | First Responders, Medical | ID.me | Extra discount on select purchases. |
| DreamCloud | 5% | Military, First Responders, Medical | SheerID | Discount on all mattress orders. |
| Nectar | Varies | Medical | ID.me | Exclusive discounts on mattresses. |
| Ashley Furniture | 5% | Military | SheerID | Discount on online furniture orders. |
| LG Electronics | Up to 43% | First Responders, Medical | ID.me | Special pricing on appliances and TVs. |
| GE Appliances | Varies | Military | ID.me | Access to exclusive savings through the GE Appliances Store. |
Outdoor Gear & Services
Prepare for the outdoors with special discounts on equipment and clothing.
| Brand | Discount % | Eligible Groups | Verification Method | Notes |
| YETI | 20% | Military, First Responders, Medical | ID.me | Discount on eligible gear (coolers, drinkware, etc.). |
| The North Face | 10% | Military, Medical, First Responders | SheerID | Applies to most full-price items. |
| Leatherman | 30% | Military, First Responders, Medical | ID.me | Discount on multi-tools and knives. |
| GOVX | Varies | Military, First Responders, Medical | GOVX ID | Access to a shopping platform with deep discounts on 1000+ brands. |
| Backcountry | 20% | Military, Medical, First Responders | ID.me | Pro discount on outdoor gear and apparel. |
| Stanley | 20% | Military, Medical, First Responders | ID.me | Discount on drinkware and camp gear. |
| Thule | 20% | Students, Military, First Responders | SheerID | Discount on racks, carriers, and luggage. |
| GORUCK | 15-25% | Military, First Responders | GOVX | Discount on rucksacks and events. |
| Academy Sports | 10% | Military, First Responders | ID.me | Seasonal discount on purchases. |
| Oakley | 15% | Military, First Responders, Medical | ID.me | Discount on eyewear and apparel. |
Travel, Rental & Entertainment
These codes are crucial for planning vacations, covering subscription costs, and saving on vehicle services.
| Brand | Discount % | Eligible Groups | Verification Method | Notes |
| Hertz | Up to 25% | Military, First Responders | Official ID | Special leisure rates and partner discounts. |
| Enterprise Rent-A-Car | 5% – 25% | Military, Government | Official ID | Discount on leisure and official travel rates. |
| Avis / Budget Rental | Up to 35% | Military, Government | WeSalute+ | Deep discount on PAY NOW rates. |
| Hotels.com | 8% | Military, First Responders, Medical | ID.me | Discount on eligible hotel bookings. |
| Caesars Hotels | Up to 30% | Military, First Responders, Medical | ID.me | Discount on rooms and resort stays. |
| Wyndham Hotels | Up to 20% | Military, First Responders, Medical | Official ID | Special pricing on leisure stays. |
| Farmers Insurance | 8% | Military, First Responders | Official ID | Occupational discount on auto insurance. |
| GEICO | Up to 15% | Military | Official ID | Military discount on auto insurance premiums. |
| BMW | $500-$5000 | Military, First Responders | Official ID | Incentive toward the lease or purchase of a new vehicle. |
| USAA | Varies | Military (Families) | Official ID | Insurance, banking, and exclusive auto discounts. |
| Liberty Mutual | Varies | First Responders | Official ID | Occupational discounts on home and auto insurance. |
| AAA | Free Roadside | First Responders, Medical | Official ID | Free roadside assistance (even for non-members). |
Conclusion: Claim Your Savings
These 125+ discounts represent a significant financial benefit that you are entitled to. While every brand’s policy is unique, the common thread is the appreciation shown for your service and dedication. Make it a habit to check for a discount every time you make a major purchase.
Was this article helpful?
YesNo
