Hertz Fifty Plus Program FAQ
What is the Hertz Fifty Plus Program?
The Hertz Fifty Plus Program is a benefit package designed for travelers age 50 and over. It allows members to access special savings of up to 20% off the base rate when booking with a dedicated CDP (Corporate Discount Program) number, and it also includes enrollment in the free Hertz Gold Plus Rewards® loyalty program.
How much can I save with the Fifty Plus discount?
Travelers 50 and over can save up to 20% off the base rental rate (time and mileage charges only). The exact discount may vary depending on the location, dates, car class, and length of the rental.
Is the Hertz Fifty Plus Program free to join?
Yes. There are no fees to join the Fifty Plus Program or the included Hertz Gold Plus Rewards® loyalty program.
How do I enroll in the Fifty Plus Program?
You can typically access the benefits by booking through the dedicated Fifty Plus section of the Hertz website or by using the specific CDP number (often associated with groups like AARP, though you do not always need to be an AARP member to qualify for the Fifty Plus age rate). You must also sign up for the free Hertz Gold Plus Rewards program to receive the full suite of benefits.
What are the benefits of the included Hertz Gold Plus Rewards® membership?
Joining Gold Plus Rewards grants you several immediate perks:
- Skip the Counter: Bypass the rental counter at over 50 of the world’s busiest airports and go straight to your car.
- Faster Checkout: At return, simply drop your keys and go (e-Return).
- Earn Points: Collect points on every qualifying dollar spent toward free rental days and upgrades.
- Ultimate Choice: Select the exact car you want from a dedicated section of the lot at participating locations.
Do I need to be an AARP member to get the Fifty Plus discount?
While the Fifty Plus discount is often promoted through groups like AARP, the primary requirement is simply being age 50 or older. You may need to provide a government-issued ID at the rental counter to verify your age and secure the discounted rate.
Do the points I earn expire?
Hertz Gold Plus Rewards points are valid for five years from the date they were earned. However, points may be forfeited if a member has no qualifying rental activity (earning or redeeming points) within an 18-month period.
Can I share my points with family members?
Yes. You can transfer Hertz Gold Plus Rewards points to an immediate family member (spouse or domestic partner) who is also a Gold member, provided they reside at the same address.



