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About REI
REI (Recreational Equipment, Inc.) is a consumer cooperative and retail company specializing in outdoor gear, apparel, and services. Founded in 1938 by a group of 23 climbing enthusiasts, REI's mission has always been to inspire, educate, and equip people for life outdoors. Unlike a traditional corporation, REI is a co-op, meaning it is owned by its members. This model is central to the brand's identity, as profits are reinvested in the business, returned to members through an annual reward, or used to support outdoor and conservation causes. REI is a go-to destination for everything from hiking and camping essentials to cycling and snowsports equipment.
Best Ways to Save at REI
Become an REI Co-op Member: This is the single most valuable way to save at REI. For a one-time fee, you get a lifetime membership with a host of benefits. The most significant is the annual Co-op Member Reward, which is typically 10% back on eligible full-price purchases made throughout the year.6 Members also receive special coupons, have access to exclusive sales and events (like the used gear "Re/Supply" program), and get free standard shipping on all orders.
Shop the REI Outlet and Re/Supply: The REI Outlet is a great resource for finding deals on past-season styles and discontinued items, often at a significant discount. For members, the Re/Supply program offers an even more sustainable and affordable option, allowing you to buy and trade in gently used gear.
Utilize Member-Only Coupons and Sales: REI often sends out special coupons to members, such as a percentage off a single full-price item. These discounts can be significant and are often timed with the brand's major sales events, like the Anniversary Sale, to maximize savings.
Take Advantage of Discounts on Services: REI Co-op members get a 20% discount on bike and snow shop services, which can add up to substantial savings on tune-ups, repairs, and maintenance. Members also receive a discount on gear rentals, making it a cost-effective way to try a new activity without the upfront cost of buying equipment.
REI Store Services and Policies
Shipping & Delivery: REI offers free standard shipping for members on all orders, with no minimum purchase required. Non-members receive free standard shipping on orders over a certain threshold. In-store and curbside pickup options are also available for online orders.
Return Policy: REI has a generous "100% Satisfaction Guarantee." For members, most new items can be returned for a replacement or refund within one year of purchase, even if they have been gently used. Non-members have a 90-day return window. There are exceptions to this policy, such as outdoor electronics which have a 90-day return period for all customers, and in-store used gear purchases which are final sale.
REI Frequently Asked Questions
What is the difference between REI and other stores?
REI is a consumer cooperative, owned by its members. This means that a significant portion of its profits is returned to members and reinvested in the outdoor community, setting it apart from a typical retail corporation.
How does the Co-op Member Reward work?
The Co-op Member Reward is an annual dividend typically equal to 10% of the money you spent on eligible, full-price purchases during the previous year. It is issued in March and can be redeemed toward future purchases or cashed out.
Is an REI membership a one-time fee?
Yes, an REI Co-op membership is a one-time fee that grants you a lifetime of benefits. There are no annual renewal fees.
Does REI have a price-match policy?
REI has a price-match policy that allows them to match prices on new, in-stock products from a select list of competitors, both online and in-store.
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