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The best ways to save at Costco

Costco's savings come from knowing what to buy, the price-tag codes, the generous return policy, and post-purchase price adjustments.

By the Couponsforless Savings TeamWritten in-house and re-checked when a store changes its policy
Updated August 19, 2026
3 min read · Fact-checked
What this guide covers
  • Price-tag endings (.97, .00, asterisks) reveal markdowns and soon-to-be-discontinued items.
  • Not everything is cheaper in bulk — compare unit prices before assuming.
  • Costco's return policy and post-purchase price adjustments are unusually generous.
  • The Executive membership's 2% reward pays for itself above a spending threshold.
  • Kirkland Signature store-brand items often match name brands at a lower price.
Length
5 sections
Last checked
August 19, 2026
Topic
Store Guide

Decode the price tags

Costco's price tags carry hidden signals. A price ending in .97 is a manager markdown (as opposed to the standard .99), so it's discounted below normal. An asterisk in the top-right corner means the item won't be restocked — if you love it, buy it now.

Prices ending in .00 or .88 often indicate a floor-model or manager-special clearance. Learning these tells you at a glance whether an item is at its everyday price or on its way out at a discount.

Buy the right things in bulk

Bulk only saves money if two things are true: you'll use it before it spoils or expires, and the per-unit price genuinely beats a sale elsewhere. A giant package you throw half of away is more expensive than a small one you finish.

Non-perishables, paper goods, and items you reliably burn through are the reliable wins. Compare per-unit prices against a sale-plus-coupon price at a regular store, and skip perishables you can't realistically finish — our warehouse club guide runs the math.

Choose the right membership tier

Costco's Executive membership costs more than the base Gold Star but returns 2% back on most purchases (up to an annual cap). If your yearly Costco spend is high enough, that 2% reward more than covers the fee difference.

Costco will even refund the difference between tiers at year-end if your reward didn't cover the upgrade cost, so for regular members the Executive tier is close to risk-free. Occasional shoppers are fine on Gold Star.

Lean on Kirkland and the extras

Kirkland Signature is Costco's store brand, and it's frequently the same product as a name brand — sometimes from the same manufacturer — at a lower price. Defaulting to Kirkland on staples is one of the easiest recurring savings.

Members also get discounted gas, travel, prescriptions, and gift cards to restaurants and services sold below face value. These ancillary benefits often deliver more value than the grocery aisles for households that use them.

Use the return and adjustment policies

Costco's return policy is famously generous, with no set time limit on most items (electronics are the main exception, at 90 days). If something disappoints months later, you can usually still return it.

It will also refund the difference if an item drops in price shortly after you buy it — keep your receipts and check back. That price adjustment is money most members leave on the table.

Frequently asked questions

How do I save the most at Costco?
Decode price-tag endings for markdowns, buy only the bulk items whose unit price truly wins, default to Kirkland on staples, choose the Executive tier if you spend enough, and claim price adjustments.
What do Costco price tag codes mean?
A .97 ending signals a manager markdown, .00 or .88 often means clearance, and an asterisk in the corner means the item won't be restocked — buy now if you want it.
Is a Costco membership worth it?
If you shop enough to save more than the fee on items whose unit prices genuinely beat sales elsewhere, and use perks like gas and gift cards. Compare before assuming bulk is cheaper.
Is Costco Executive membership worth the upgrade?
If your annual Costco spend is high enough for the 2% reward to exceed the fee difference, yes — and Costco refunds the gap at year-end if it doesn't, making it low-risk for regulars.
Are Kirkland Signature products good?
Generally yes. Kirkland items frequently match name brands in quality — sometimes made by the same manufacturer — at a lower price, so they're a reliable default on staples.

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