New Year sales 2026
Thursday 1 JanuaryFixed date
January clears leftover holiday stock and leans into fitness, home organization and winter apparel.
That date follows from the calendar, not from a retailer's announcement. No offers on this site are tagged to an event, so this page does not claim to list New Year sales deals. Live offers appear on each store's own page with whatever date and expiry their source gave.
Where discounting usually lands
New Year sales — frequently asked questions
What actually gets cheaper in January?
Historically fitness equipment, activewear, home storage and remaining winter clothing. Consumer electronics tend to wait for the spring model changeovers.
Are gym memberships worth buying in January?
January promotions are real, but so is the annual pattern of unused memberships. A month-to-month plan costs more per month and less overall if the habit does not stick.
Other sale events
Browse the full A–Z store list or shop by category.