The best ways to save at Ulta
Ultamate Rewards points, the 21 Days of Beauty event, and frequent coupons make Ulta a savers' beauty destination.
- Ultamate Rewards points convert directly into money off future purchases.
- The 21 Days of Beauty event rotates a deeply discounted hero product each day.
- Ulta coupons often stack with points redemption on a single order.
- Its drugstore-to-prestige range lets you mix splurge and save in one trip.
- The credit card and bonus-point events accelerate rewards for regulars.
Earn and redeem points
Ultamate Rewards earns points on every dollar spent, and unlike some programs those points convert straight into money off a future purchase at set redemption thresholds. The more you redeem at once, the better the per-point value.
Track your balance in the app and time redemption to land during a sale, so your points discount stacks on top of an already-reduced price — compounding two savings into one checkout.
Shop 21 Days of Beauty
Ulta's signature 21 Days of Beauty event features a different prestige or mass product at a deep discount each day. Because each hero deal is one day only, planning matters more than browsing.
Check the daily lineup in advance, map your staples to their discounted day, and buy then rather than at full price. The event runs a couple of times a year, so it's worth timing restocks around it.
Stack coupons with points
Ulta issues frequent coupons — dollar-off, percentage-off, and category-specific — that often stack with points redemption and sale prices, though prestige brands are commonly excluded from percentage codes.
Always check for an active code before checkout and read the exclusions, then layer it with a points redemption for the lowest total. Our beauty savings guide covers the stacking order.
Mix prestige and drugstore
Ulta's edge is carrying everything from drugstore staples to prestige lines under one roof, so you can splurge on the products that matter and save on the ones that don't in a single trip — all earning the same points.
For high-use basics, a mass-brand pick or a well-reviewed dupe frees budget for the prestige items worth the price. Our dupe guide shows how to choose.
Weigh the credit card and bonus events
The Ulta credit card earns points at an accelerated rate and adds cardmember-only offers, which can be worth it for shoppers who buy regularly and pay in full. Occasional shoppers won't clear the value.
Watch for bonus-point and multiplier events, where purchases earn several times the normal points. Timing a larger order — or a gift-buying run — to one of those is effectively a stealth discount banked for later.